Whisk & Wag

I love baking things! I love baking things for my pups but most of the time if I don't follow my DIY to the T, it means it always gets a little messy and, well, sometimes Pharrell won't even eat it…. Rude, I know. We gals came across a company that does all the hard part for us dog moms, so all you do is mix and bake! My kinda baking!!! Whisk and Wags is our newest obsession and to say the pups love it, is a total understatement. The company was started by a fellow Puppy Baby Mama, who wanted to help mamas like us give our pups safe, healthy and yummy treats, baked by their hoomans! We caught up with the founder and asked her a few questions about how she got started, what keeps her going and so much more! See her answers below!

How did you get started?

Whisk & Wag was born in my Cincinnati kitchen, when I tossed our dog a treat and our 9-month-old son crawled to beat him to it. Before I could say “Stop!” the treat was in Drew’s mouth and he puckered to spit it out.

Our family’s 137-year-old family company made the treat so I knew it was safe. But in that moment, I realized most parents don’t have the same peace of mind feeding their pets – they don’t see the ingredient manufacturing process from start to finish the way I do.

So I wondered: How could everyone share my confidence in pet food and treats? What if there was an easy way to bake for pets at home, making the safest, freshest treats on the market? So we set out to make mixes that mimic brownie and cake mix as closely as possible. Whisk & Wag has the same simple oil-and-water process, same baking temperature and time, same look, feel, and even smell as human cookies, with all the health benefits of Emmert’s proprietary brewer’s yeast.

Whisk & Wag’s first recipes were created right in my kitchen, with fresh ingredients like flour, oats and honey from our own pantry. Our three kids play “smell tester” with every recipe, making sure each one smells appealing enough for a human to eat.

Tell us about your pups!

Wrigley is our 15-year-old shih poo who I claim “taught me how to be a mom.” We adopted him as a puppy and he was our only “baby” until we had our oldest daughter six years later. If cloning was even somewhat affordable, I’d clone him – Wrigley really is the best dog ever.

What and who influence your work?

I’m one of those people who is inspired constantly. As a working mom, I’m always looking for ways to make life easier, live life healthier, and make things better. My biggest influence is life, noticing what needs to be improved or recognizing opportunities to create something entirely new and different.

Whisk & Wag was inspired by the idea that pets are part of the family and we want to feed them the best, too. Our mixes are influenced by human baking – they put simple, nutritious ingredients in the kitchens of pet parents, allowing them to bake fresh and enjoy the experience with the people and pets they love.

What is another dog brand you love and why?

I’ve always been a Rachael Ray fan (her 30 Minute Meals taught me how to cook!). When she launched Nutrish, I loved it from the start. It features high-quality ingredients and innovative recipes that remind me of home cooking. It’s exactly what we’re doing with Whisk & Wag, only we added the element of homemade.

What keeps you inspired?

That’s easy – our kids. Being part of a multi-generational family business keeps legacy at the front of my mind at all times. When I look at our kids, I see so much potential, so much opportunity, and it inspires me to reinvent our business and myself over and over. Instead of working for today, I’m always working for tomorrow, to create something worth passing along to the next generation. When legacy is the motivation, inspiration is endless.

Check out the video below of both myself and our West Coast blogger making some yummy treats for Pharrell, Rosie and Rumba! It was so easy and fun!

 

Make sure you stock up on Whisk & Wags! Below are the 3 mixes and information about each!

Honey & Oats Treat Mix

Your pup will buzz like a bee for these yummy-honey treats! Our Honey & Oats ready-to-bake treat mix has exceptional flavor and an impressive range of health benefits for your furry friends. Just add oil and water for a fresh baked, bee-licious and nutrient-rich snack. With no corn, wheat, soy or preservatives and non-GMO, this all-natural product is made with the best ingredients and lots of homemade love.

Encourages healthier skin and coat

Supports gut, immune, and bone health

Promotes overall wellness and vitality

Ingredients: Oat flour, brewers liquid yeast, canola meal, rolled oats, honey, rice starch, baking soda, salt

Apple & Cinnamon Treat Mix

Apple & Cinnamon or Apple & Cinnamore? Your pups will be diggin' through your pantry for this! Our Apple & Cinnamon ready-to-bake treat mix has exceptional flavor and an impressive range of health benefits for your furry friends. Just add oil and water for a fresh baked, wag-worthy and wholesome snack. With no corn, wheat, soy or preservatives and non-GMO, this all-natural product is made with the best ingredients and lots of homemade love.

Rich in antioxidants

Supports gut, immune, and bone health

Promotes overall wellness and vitality

Ingredients: Oat flour, brewers liquid yeast, canola meal, apple powder, cinnamon, baking soda, salt

Cheddar & Herb Treat Mix

Herbalicous, Cheddar-iffic! You pup will be drooling for this savory snack. Our Herb & Cheddar ready-to-bake treat mix has exceptional flavor and an impressive range of health benefits for your furry friends. Just add oil and water for a fresh baked, nutritious and tasty treat. With no wheat, corn or preservatives, this all-natural product is made with the best ingredients and lots of homemade love.

Helps freshen breath

Supports gut, immune and bone health

Promotes overall wellness and vitality

Ingredients: Oat flour, brewers liquid yeast, soybean meal, dried cheddar cheese, baking soda, salt, dried oregano, dried parsley

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